Great Notion’s Pretty Hop Machine takes their usual rule-breaking energy and channels it into a refreshingly classic West Coast frame—bright, brisk, and crystal clear in its hop intentions. The aroma jumps out with citrus zest and conifer, followed by a sleek line of resin that hums along without getting sticky. On the palate, it’s clean and crisp with a focused bitterness that feels more dialed-in than punishing, letting the hops show off their citrus-pine sparkle. It’s West Coast by way of Great Notion: still playful, still modern, but ultimately a sharply tuned IPA built for people who appreciate precision hiding behind a wink.
Pretty Hop Machine WC IPA, Great Notion (4pk)
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- $21.99
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- $21.99
- Regular
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About the Brewery
Great Notion Brewing began when three neighbors in Portland decided to turn their shared love of bold flavor and beer experimentation into something real. What started as a small garage-sized idea quickly evolved into a craft brewing brand known for hazy, fruit-forward IPAs, wild culinary-inspired sours, and decadent stouts. The founders embraced the notion of “beer for everyone” — creating beers that challenge convention while staying wildly approachable.
Today, Great Notion sits at the intersection of imaginative brewing and vibrant culture. Their award-winning barrel-aged sours and inventive mash-ups (think a blueberry-muffin sour or a stout aged with vanilla and coffee) have earned national praise and a dedicated following. From their flagship Portland taprooms to regional expansion, they remain deeply true to the DIY spirit that launched them—constantly pushing boundaries, staying connected with their community, and always making sure the beer is fun.